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Invest in strength not growth. 

What we value most as individuals, families, employers, and equipment manufacturers is to create an honest, ethical and equitable workplace for those who want to contribute to our mission

To build the best rider experience possible, on and off the bike, through high-quality, long-lasting, performance products locally made (and "remade") to exceed our consumers expectations. 

 

Our goal is to build a strong(not big) enough business to survive many generations, while also providing you with a clean, responsible option when in need for new MTB gear.

We're not here for perpetual growth. It's greedy, unethical, and leads to the destruction of our planet and society. We're here to ensure that NF products exceed your expectations. We're here to take responsibility for the entire functional life of our garments by repairing or recovering and recycling used and destroyed NF products.

We don't plan to chase trends and will always take responsibility for our actions to constantly minimize our carbon footprint. In a time where brands come and go, our commitment is to provide meaningful products and services to our community for decades to come.

We strive for lifelong relationship with our supporters(that's you!) ensuring you are shown the respect you deserve for spending your hard earned money on our handmade products. It’s a lifelong partnership.

THE WORDS ON OUR WALL:

 Value not price.

Quality not quantity.

Create not produce.

Hands not machines.

Strength not growth.

 

If you ever become unsatisfied with our NF products we want to know about it so we can make it right. We sell satisfaction, and we 100% stand behind that.